Ted Lederman Bio
Ted Lederman is a seasoned creative director, director and cinematographer with two EMMY Awards under his belt. Born in Miami and living in Los Angeles, he grew up immersed in Miami’s rich tradition of art, film and music. Ted began his career immediately after majoring in film and creative writing at Florida State University, and since then he has directed and shot hundreds of music videos, commercials and branded content for both domestic and international clients.
In 2006, Ted became Beber Silverstein Agency’s, one of South Florida’s most celebrated ad agencies for the last 40 years, creative and broadcast partner. This relationship expanded for eight years and gave him the opportunity to work with Fortune 500 companies on campaigns across media platforms. Ted has seen our industry go from linear to digital and that has given him amazing understanding and range in terms of formats, lighting, and camera systems.